Strategy
We don't just manage hotels, we are good hosts. We don't just sign contracts, we build strategic relationships.
Long-term strategic connections
The aim of the GCH Hotel Group is to establish long-term relationships and build up target group-specific contacts - with hotel guests, suppliers, customers, partners and investors.
Success through quality management
The GCH Hotel Group stands for continuous growth and qualitative success in hotel management. The company has been writing a success story since it was founded in 2006.
Starting with a handful of selected hotels, the GCH Hotel Group is now one of the leading hotel management companies in Germany.
The company has achieved strategic success through its first-class quality management: professional solution strategies, the optimisation of communication structures, standardisation of work processes and professional training are the foundation of the group's success.
Bundled expertise under one roof
The GCH Hotel Group's strategic decision to offer all centralised management services from a single source has paid off.
Qualified managers from the areas of Commercial Services, Revenue & Distribution, Marketing & Digital, Central Reservation Office, Accounting & Controlling, Human Resources, Food & Beverage, Procurement, IT and Maintainance pull together at the GCH Hotel Group and achieve first-class success thanks to excellent coordination and short communication channels.
First-class trained employees
The GCH Hotel Group's most important resource is its highly trained staff. The expertise, personal commitment and know-how of the team are the foundation of our success.
This is why the GCH Hotel Group invests specifically in training and further education - from the bottom of the pyramid to the top. One example of this is the leadership programme, which prepares employees with great potential for management positions within the company.
Co-operations with universities, vocational academies and schools are pioneering in the tourism industry.
Successful franchise connections through bundled expertise
Hilton, Wyndham, TRYP by Wyndham, Days Inn, Radisson Blu, Best Western, Mercure, Ibis, Ibis Styles, greet, Crowne Plaza and Holiday Inn - the GCH Hotel Group manages various brands individually and customised from A to Z.
This includes its own website with booking engine, SEO and SEM measures, e-commerce and reservation centre.
The expansion of partnerships with our franchise partners - IHG, Wyndham Hotels & Resorts, Accor Hotels, Best Western and Radisson Hotel Group - is a central focus of our strategic planning.