The GCH Hotel Group is guided by a strong vision: to become the leading and most valuable hotel management company in Europe.
GCH Hotel Group - one of the top hotel management companies in Europe
With over 120 hotels currently in its portfolio, the GCH Hotel Group is one of the leading hotel management companies in Germany. The Berlin-based hotel group manages and operates around 80 hotels in Germany and Austria.
In addition, the company currently provides its expertise and services to 40 hotels across Europe. This means that GCH has more than 15,000 hotel rooms and welcomes over three million guests every year.
In addition to renowned franchise brands such as Wyndham, TRYP by Wyndham, Radisson Blu, Best Western, Mercure, ibis, ibis Styles, Crowne Plaza, Holiday Inn and Hilton, the hotels are also positioned and marketed as white labels.
Combined expertise: marketing strategists and operational management
Everything under one roof - at GCH Hotel Group Management, a team of experts works in the areas of general hotel management, sales & marketing, e-commerce, revenue management, controlling, business development, IT support and service as well as financial services.
Years of experience, quality optimisation, the desire for further development and curiosity for new things are the secret to the success of the constantly growing company.
Profitable synergy effects: new standards in hotel sales and marketing
Bundled knowledge, coordinated brand CI, optimal presentation online and offline, cost-benefit analyses, strong purchasing cooperations and the latest technologies are reliable guarantees for the success of the GCH Hotel Group.
Ongoing market analyses, strength-weakness profiles, synergy potentials, time-cost analyses and tailor-made strategies bring the best results. International sales offices worldwide guarantee stable contacts and optimised sales.
The GCH Hotel Group works with regional clusters in order to be in direct contact with customers, particularly in the areas of sales and revenue, and to experience trends and events immediately and implement them in strategies.
GCH in numbers
80
Hotels
2000+
Employees
15.000+
Rooms
3.000.000
Guests per year
Our mission
Warum machen wir all das?
Grow
We want to grow together with our employees and hotels, but also for them.
Wie erreichen wir das?
Create
We firmly believe in our corporate values: trust, commitment, courage, creativity, responsibility and flexibility. Through them, we create value for our guests, but also for our employees.
Was machen wir?
Host
We are hosts with heart and soul and also enable our hotels to fully focus on this through centralised professional management.
Partner
German Handball Federation
The GCH Hotel Group has been the official hotel partner of the German Handball Federation since January 2020. The players benefit from the cooperation by staying in hotels managed by the GCH Hotel Group throughout Germany.
‘The feel-good factor of our national team players in the hotels is an important component for optimal preparation for the international matches during training programmes, whether in terms of sport or regeneration. In addition, we will be able to utilise the hotel opportunities gained through this cooperation very well for our committee work and at international events,’ says Mark Schober, CEO of the German Handball Federation.
The GCH Hotel Group is thus promoting handball in Germany and can continue to raise its profile.
Handball Füchse Berlin
Since September 2021, the GCH Hotel Group has another sporting partner: the Füchse Berlin handball team. By joining the Füchse family, the GCH Hotel Group will be hosting the Füchse teams at away games and will also be present at home games in the Max-Schmeling-Halle.
Füchse Managing Director Bob Hanning: ‘I am delighted to welcome such a company to the Füchse family. The fact that we can now also feel at home on away trips is an important step in our development.’
The reasons for the now long-standing successful partnership are in particular the shared values that are practised both in the hotel industry at the GCH Hotel Group and on the handball pitch: Courage, flexibility, trust or teamwork.
Taxi.eu – The taxi app for Europe
The taxi.eu app makes it easy to order a taxi around the clock. With 155 centres and 65,000 drivers in 100+ cities, it has been offering German customers a reliable service since 2011. Over 2,000 trained call centre employees guarantee high quality.
The GCH Hotel Group has been cooperating since 2017 to offer hotel guests professional taxi services throughout Germany.
DZT - Deutsche Zentrale für Tourismus
The German National Tourist Board (GNTB) has been promoting Germany as a travel destination abroad on behalf of the German government for over 60 years.
The GCH Hotel Group has been working with the GNTB since 2011. The partnership includes joint marketing and sales campaigns as well as promotions and participation in key tourism trade fairs around the world.
Malteser relief service
Malteser Hilfsdienst e.V. is an organisation that helps those in need and provides aid to more than 12 million people worldwide every year.
Since 2012, the GCH Hotel Group has been committed to Malteser social projects by organising regular fundraising campaigns. The donations collected benefit projects such as the school ambulance service.
Aktion Mensch
Aktion Mensch is committed to a barrier-free society in which diversity is a matter of course. The focus is on a self-determined life for people with disabilities and equal opportunities for children and young people. Aktion Mensch sells raffle tickets to fund its ideas.
The GCH Hotel Group uses the Aktion Mensch raffle tickets as employee gifts that do good.
Working for the GCH Hotel Group
Working in the hotel industry is exciting, varied and international. In addition to jobs in all areas of the hotels, the GCH Hotel Group also offers management positions at headquarters and in the regions, for example in departments such as Sales & Marketing, Human Resources, Accounting and many more.
The GCH Hotel Group offers career starters and experienced hotel experts alike a path into the fascinating and varied world of hotels.
